The growing in popularity of eating out and consuming food at home has led to an increase in those who are fueling up before heading off to work. This trend is seen among employees as well as employers, which show that on-the-go breakfast products are not only increasing fuel costs but also having an impact on employee wellbeing. While the work commute used to be seen as an inconvenience in today's fast-paced world, many businesses are now finding that commuting to work is no longer seen as a negative, but an advantage to saving on commuting costs. These changes are seen in employees' lifestyles too, with more people living closer together for longer periods of time, and an increasing number of them owning cars or working from home.
Rising comfort consumers are taking comfort in their lifestyles, which have been positively impacted by improved efficiency, reduced waiting times and greater choice. The increase in travel has also increased the need for products such as on-the-go breakfast products to remain on hand, ready to consume when consumers return. For instance, in September 2021, a major restaurant chain in the U.S., IHOP, opened a new outlet in Lawrence, Kansas State, under the concept of Flip’d to serve on-the-go breakfast offerings. The convenience of microwaves mean that food can be heated within minutes of purchase, increasing the potential for negative health effects when employees return to the workplace.
A closer look at the benefits associated with on-the-go breakfast products shows that these small, convenient items can also have a strong impact on overall wellbeing. It is clear that there is an increase in demand for these types of food products, which can have a positive effect on the over-all mental, physical and emotional state of an individual. It is hoped that the increase in on-the-going breakfast products consumption will see an overall positive impact on employees and employers for many years to come.
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