Baby care products, such as baby skin care products, baby hair care products, bathing products, baby toiletries, and baby food & beverages, are intended to be used on infants and children under the age of three. Baby skin care products include talcum powder, creams/moisturizers, body lotions, and baby massage oil. Baby hair care products include shampoo, conditioner, and detangles. Bathing products include shower gel/bubble bath and soaps. Baby toiletries include baby wipes, diapers, and baby fragrances/perfumes.
Baby food and beverage products include baby food soups, baby milk, baby food cereals, pureed baby food, baby fruit and vegetable juices, and bottled baby food, among others. Baby care products, such as oils, lotions, creams, and powders, are widely used to moisturize and soften the skin of infants/children under the age of three. Almost all baby care products are specially formulated to be mild and non-irritating. The rapid growth of the e-commerce sector has led to an increase in the demand for baby care products across the world.
These products are also available at supermarkets, hypermarkets, convenience stores, specialist retailers, and other distribution channels. For example, in September 2020, Johnson & Johnson (US) launched a new baby care product range for Indian market. These products are available in stores, as well as on online (e-commerce) platforms, such as Nykaa, Amazon India, Flipkart, FirstCry, and BigBasket, among others. Baby care products are made to cater for the unique needs of a baby. Therefore, it is highly advisable to choose products that do not contain any harmful or dangerous chemicals.
Baby care products are formulated to be non-irritating and contain mild-to-use ingredients that are selected to make the products organic and natural. Special care is required to protect and nourish the infant’s skin, as it is delicate and sensitive and is prone to infections. This has led the manufacturers to develop products suiting the need of customers.
No comments:
Post a Comment