A tissue towel is a thin, absorbent, transparent towel with a single pocket. This single pocket has a number of small holes, which allow air to flow easily through. Tissue towels are used as a sanitary blanket when covering the body after showering or cleaning the house. They are also used by many people to dry their hair and clothes in the air conditioning. The tissue towel is a large consumer item product category that has experienced unprecedented growth in recent years. This particular market is further segmented into four categories absorbent, non-absorbent, stretchable, and laminate. These products are mainly marketed online as well as in departmental stores. The tissue products are primarily manufactured from synthetic fibers such as polyester, nylon, and polypropylene. There are also many natural fibers used such as cotton, wool, jute, sisal, bamboo, seagrass, and many others.
On the other hand, heavy-duty towels are more robust and durable than their lightweight counterparts and can be used for more demanding applications. Moreover, they are also more resilient to damage and can hold up longer. The wide application spectrum of these products includes cleaning applications, shower applications, spa applications, air conditioner applications, automobile floor cleaner, outdoor applications, sports utility products, office cleaning, automotive floor cleaner, golf cart cleaner, and many others. Furthermore, they can also be used for dry cleaning as well as sealing and decorating purposes. Moreover, they can be customized according to customer requirements and preferences.
There has been an increase in the competition among various manufacturers of these products and this is one of the reasons behind the slow growth. Some of the manufacturers are adopting various tactics such as diversifying their distribution channels and introducing new product types. However, the limited distribution channel is not able to meet the demand in the long run. A major constraint is the inability to obtain sufficient quantities of a product type at low prices and this is one of the reasons why there is a dearth of competition in the tissue towel market.
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